In early 2000, California enacted laws that required websites that advertised properties for sale to obtain a broker’s license.

Based on 6% commission fee structure, the saving translated into at least $72 million. In 2010 alone, facilitated sales of $1.8 billion worth of residential real estate. Between 19, saved home sellers more than one billion dollars in brokers' commissions. Within five years, it became the country’s biggest commission-free real-estate bazaar. In 1999, Damon Giglio founded in New York. On its Website, a disclaimer clearly states that it is not a real estate agent and is legally prohibited from taking part in the actual sales transaction. However, does not represent or negotiate on behalf of either the seller or the buyer. Interested buyers can use the service to search listed properties for free. For an additional fee, property owners can have also list their properties on the MLS with a real estate agent affiliated with. then charged to the owners a listing fee that is directly proportional to the length of the advertisement and the period of time it appears on its Web site. Property sellers devise and customize the content and format of their advertisement. It created a business model that competed directly with traditional real estate firms, connecting buyers and sellers without the use of brokers. It provides a real estate advertising and information service that charges a flat fee to property owners who advertise their property on the company’s Website. is the United States largest ' by owner' real estate website.

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